We are encouraged by the announcement that a quarantine-free travel arrangement will commence between Australia and New Zealand on April 19. This comes following the news that a two-way travel bubble between New Zealand and our Pacific Island neighbours, the Cook Islands, is slated for May.

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As part of ongoing marketing efforts targeting the domestic market, the Samoa Tourism Authority recently launched its ‘Try Something Different’ campaign.

The latest round of the housekeeping training series, in partnership with the Australian Pacific Technical Coalition (APTC) wrapped up this week at Hotel Millenia. To date three cohorts have been completed (two on Savaii and one in Apia). A total of 55 participants from across the Industry have attended and completed the training so far.

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The “Samoa 2040: Beating the dead horse of tourism” editorial in the 13th March Weekend Observer is yet another attempt by the Samoa Observer to undermine Government’s long terms plans for the development of Samoa and create further uncertainty, especially during these unprecedented times.

The new 5-year Destination Marketing Plan for the period 2020/2021 to 2024/2025 will soon be completed, following a host of forums and consultations with the Industry and key stakeholders on the way forward.

Samoa Tourism Industry members have utilised opportunities and ongoing support from the Government through the second phase of the SAT$1million Tourism Stimulus Package, with the professional capacity building and development of staff during the travel restrictions.