In anticipation of the upcoming Commonwealth Heads of Government Meeting (CHOGM) in October, members of the tourism industry congregated at the Tanoa Tusitala Hotel to deliberate on CHOGM-related matters in preparation for the event.

The esteemed 34th Teuila Festival, a significant cultural event in Samoa, is slated to take place from the 2nd to the 7th of September. This annual festival celebrated for its dynamic cultural festivities, varied entertainment, and exquisite food offerings, is designed to offer a distinctive and engaging experience for both locals and tourists.

The 2024 Australian Roadshow concluded successfully, featuring an exciting addition to the schedule: Adelaide. This year's event attracted over 200 travel agents from across Australia and welcomed more than 30 property owners who travelled from Samoa.

Alec's Hotel has been upgraded with the launch of their new Green Fern Apartments. Co-located with the Health Specialist Centre and just a 10-minute walk from the Moto’otua National Hospital, the hotel provides easy access to essential services, making it an ideal choice for both short and long-term stays. Alec's Hotel boasts a total of 44 rooms, including 12 hotel rooms, 8 studios, 20 rooms in 10 brand new two-bedroom apartments, and a 4-bedroom house.

In a significant boost to Samoa's national security ahead of the prestigious CHOGM meeting in October, the Government of New Zealand has donated state-of-the-art screening equipment to be used at Faleolo International Airport and at various venues for the meeting.

Samoa Airways and an Australian-based Aero-Adapt have signed an agreement to enhance their services during CHOGM meeting. The company will manage handling services and provide additional logistical support for clients of Samoa Airways. The partnership comes as Samoa Airways prepares for the influx of dignitaries and officials attending the prestigious meeting...

Samoa Tourism Authority (STA), in its ongoing commitment to promoting sustainable tourism and environmental consciousness, continues to leverage available opportunities, given its vulnerability to climate change and its impacts.

In a bid to enhance the overall visitor experience in Samoa, the Samoa Tourism Authority is extending its customer service to include taxi drivers. Recognizing the crucial role they play in shaping a visitor’s impression of Samoa, this initiative aims to ensure that guests and customers receive top-notch service from this essential transport service.

The Samoana dance group is making waves in China with their vibrant cultural performances as part of their invitation to attend a cultural and show exhibition by the Chinese Embassy. The team performed at the Youth Music Festival in Chengdu, where their dynamic presentation of traditional Samoan dances were met with enthusiastic applause.

The Samoa Tourism Authority is seeking proposals for consulting services focused on Destination Sales & Marketing Services across 3 of its source markets namely North America, UK/Europe and Asia/China from July 2024 to June 2026. We aim to work with in-market based respected agencies, capable of providing top-notch strategic sales & marketing solutions, thorough planning, efficient management, and detailed reporting services.