Welcome to Samoa's Specialist Site

Welcoming Travellers from 1st August 2022

Our trade site will help you learn how to sell Samoa like a superstar. With our borders opening up soon, brush up on your knowledge with self-learning tools, operator information and action-packed itineraries. Get started on your journey to becoming a Samoa Specialist today!

Industry News

  • Hon. Fiame advocated for a more robust sub regional approach to enhance regional aviation connectivity.

    The Hon. Prime Minister & Minister of Tourism Fiame Naomi Mata’afa led Samoa’s delegation to Tahiti last month where a number of important meetings were held. These meetings by the South Pacific Tourism Organization (SPTO) hold significant importance in rebuilding the Pacific region’s tourism sector post-Covid through establishing future focused partnerships and ensuring vital air connectivity for all Pacific Island states.

  • Maori Tourism donates 2 20-ft container to support local tourism providers

    The Samoa Tourism Authority received a donation from the New Zealand Maori Tourism in the form of two 20-foot containers filled with a wide range of goods, tools and equipment. The generous donation and follows on from the Exchange with tourism operators whereby operators from New Zealand visited Samoa before the operators also got the opportunity to visit these tourism operators in New Zealand.

  • 21st Siva Afi International Competition-an achievement for Samoa

    The finale of the 21st Siva Afi Competition concluded with a bang, culminating three days of intense competition, offering Samoa’s best stage for fire knife dancing. The Competition that started 21 years ago has been greatly seen as an opportunity to showcase and promote Samoan culture on the global level.

  • Samoa listed in the top 10 destinations for Australian travelers in 2024

    The drop-in airfares and Samoa’s unique experience are listed as some of the reasons why Samoa is highly recommended for Australian travelers in 2024 by Skyscanners 2024 Travel Trends report. Chronicle Australia listed Samoa as the 2nd most voted destination without breaking their bank account.

  • SSTA launched new website

    As part of its post-Covid recovery efforts, Savaii Samoa Tourism Association (SSTA) has launched a new website in an effort to reconnect and reestablish communication between the big island of Savaii's tourism sector, the local community, and travelers.

  • Samoa Tourism hosts Industry Talanoa Meets

    Samoa Tourism Authority successfully hosted a series of industry sessions in an effort to help enhance Samoa’s tourism products and services earlier this month.

  • Samoa hits the road across Europe to exhibit in four Trade, Media and Consumer Shows

    The Samoa Tourism Authority (STA) European office showcased the best of what “Beautiful Samoa” has to offer to the European markets by meeting 63,000 consumers, 73 travel trade partners and 40+ media, along with other South Pacific Islands and private sector partners.

  • Samoa Tourism Sector Plan 2022-2027 Launched

    The Minister for Natural Resources and Environment and Tourism Hon. Toeolesulusulu Cedric Schuster, Samoa Tourism Authority and the Samoa Tourism Sector officially launched on Friday 10th February the Samoa Tourism Sector Plan 2022-2027 targeting the return of tourist arrival numbers pre-pandemic...