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Industry News

  • Beautiful is Back: Samoa borders to open August 1st

    The Samoan Government has announced an official date for Samoa to reopen its borders to international travellers. In an announcement overnight, Prime Minister Fiame Naomi Mata'afa has confirmed Samoa will welcome international travellers into the country from 1st August 2022.


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  • Samoa’s 60th Independence Anniversary Logo & Theme Launched

    Samoa’s 60th Independence Anniversary logo was revealed in a ceremony on Wednesday 11 March in Apia in front of FMFMII Government Building, kicking off the first of many events planned for what will be a year-long celebration of the country’s diamond jubilee.


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  • BEAUTIFUL IS BACK: Samoa set to Reopen Borders to International Travellers

    The Samoan Government has announced it will be reopening its border to international travellers from August/September later this year. Prime Minister Fiame Naomi Mata’afa has confirmed the country will welcome arrivals of Samoan citizens and foreign contractors from May, and allow travellers into the country from August/September, subject to Samoa’s vaccination progress and the removal of restrictions to facilitate quarantine-free travel.


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  • Be a part of the solution, download the Samoa Travel Tracer App

    The Samoa Tourism Authority (STA) together with the Ministry of Health (MOH) and private sector partners, Skyeye, Digicel and Vodafone, held a press conference on Monday 31st January, appealing to all Samoans to download the Samoa Travel Tracer mobile application and strengthen efforts to protect the population from Covid-19.


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  • Covid-19 Alert Level Change, Nationwide Lockdown

    Samoa's Covid-19 Alert Level has been elevated to 3 [Red or High Risk] as announced this morning by Prime Minister Hon. Fiame Naomi Mataafa.


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  • Waterfront Night Market boost visibility for niche businesses

    It’s almost been a year since the revival of the Apia night markets entered the city scene and its popularity with lockdown-weary locals has continued to sustain the monthly event into 2022.


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  • Elisabeth Siaosi: Living the dream in soulful Savaii

    Samoa Tourism takes a closer look at the stories behind the resilient people in Samoa’s tourism industry who have been most affected by the downturn in tourism due to the global pandemic.


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  • Florence’s Place: A Home away from Home

    Upon disembarking the ferry terminal at Saleologa I immediately felt a sense of nostalgia that I can only imagine claims many a traveller who can’t pinpoint why they feel as if they’ve returned home, despite never having visited the tropical island before.


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  • “Beach Fale” mindset driving resilience

    There’s nothing more quintessentially Samoan than a great-value beach fale experience offering guests the million dollar views without the hefty price tag. These quaint architectural traditions dot the coastline allowing travellers the convenience and novelty of “beach hopping” around the islands.


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