A testament to our hospitality and excellence in the world of corporate and diplomatic events, feedback is a crucial barometer of success. Samoa had the honor of hosting delegates from the commonwealth in October and STA is thrilled to share the overwhelmingly positive feedback we received.

The start of the Financial Year 2024/2025 is showing promising signs, as evidenced by the performance of the July-September quarter. Total visitor arrivals for this period reached 50,830 marking a 4.5% increase compared to the 48,620 visitor arrivals recorded for the same quarter in 2023.

The Moanalei Villas, set to be Samoa’s premier boutique luxury villa accommodation, is conveniently situated in Apia. Tucked away in the foothills of Mount Vaea, Moanalei will feature 7 boutiques each boasting its own private infinity pool and breathtaking panoramic views stretching from the mountains to the ocean and into town.

Samoa Tourism is pleased to announce an exciting new venture that is sure to bring lasting benefits to our tourism industry. While technology continues to advance at lightning speed around the world, it seems that many folks still have a soft spot for good old-fashioned map navigation – you know, the kind where you don't have to worry about battery life or losing signal!

Samoa has been privileged to host a series of inaugural ship visits since the start of this year. Out of the 26 ships scheduled for arrival, four have been maiden voyages, with the last one expected towards the end of December.

The iconic Aggie Grey’s or Sheraton Samoa Aggie Grey’s Hotel & Bungalows has now officially reopened, bringing to life the brand’s new vision as part of a worldwide transformation, focusing on design and signature experiences that foster community, gathering, and productivity in all areas of the hotel.

Samoa Tourism Authority has successfully hosted two very important familiarization trips, an education program for 8 travel agents from New Zealand and a Media familiarization trip for the New Zealand Herald.

The Togitogiga Waterfalls, Samoa’s cherished aquatic marvel and a go-to spot for nature buffs, just underwent a massive transformation. This jewel, known for its cascading waters and lush vegetation, has always been a treasure chest for locals and tourists in search of a piece of paradise.

The tourism sector has shown promising signs of recovery and growth both in terms of visitor numbers and financial earnings. The changes in market segmentation and geographical sources of visitors provide valuable insights for future strategic planning. The improved utilization of aviation capacity also bodes well for the sector’s operation efficiency.