Return to Paradise Resort has formally announced its partnership with Radisson Hotel Group, joining the Radisson Individuals brand. This collaboration will enable the resort to uphold its unique Samoan identity, culture, and family-owned heritage while gaining enhanced international visibility, commercial support and global distribution.

The government of Samoa has launched its first-ever One-Government Portal, marking a significant milestone in its ongoing Digital Transformation Strategy, according to the Hon. Minister of Communications and Information Technology, Agaseata Tanuvasa Valelio Peto.

Feagaimaalii Soti-Mapu has officially begun her duties as the newly crowned Miss Samoa after being handed over by the coordinating organization, Onomea Production.

The 3rd Pacific Sustainable Tourism Summit, held in Vava'u, Tonga from October 18-21, concluded successfully with industry leaders revisiting the Pacific Sustainable Tourism Policy Framework (PSTPF) to assess progress toward sustainable tourism by 2030. The focus was on aligning regional efforts concerning the framework's four key goals:

An American Samoan social media influencer, Faima Darius Tua, known as “Faimafiliotamaitai” or “SMACK,” has concluded his familiarisation trip to Samoa and has praised the opportunity he had to experience the beauty of Samoa.

Samoa Tourism Authority is happy to announce our collaboration with AgencyFour3 as we prepare for an unforgettable kickoff to 2026, with the UB40 Pacific tour featuring the legendary Ali Campbell, set to light up Samoa.

There is no better way to explore Samoa’s stunning waters than through an exhilarating jetski adventure with Jetski Samoa, now available. Designed for both locals and visitors, Jetski Samoa offers a unique opportunity to immerse yourself in the extraordinary beauty of the islands while enjoying an adrenaline-pumping experience.

The statistics for September clearly indicate that while some segments are experiencing decreases, others are thriving. In August, there were a total of 17,510 visitor arrivals, compared to 15,791 visitors in September, reflecting a decline of 10.8% in September. However, compared to the same month in 2024, there is a significant year-on-year increase of 8.6%.

The Samoa Tourism Authority extends its warmest congratulations to the Samoa Airways ground handling team for receiving the Most Improved Airport Customer Satisfaction International award at the Qantas Annual Global Airport Leaders Forum, which took place from October 27 to 30, 2025.