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Welcome to Samoa's Specialist Site

Our trade site will help you learn how to sell Samoa like a superstar. With our borders opening up soon, brush up on your knowledge with self-learning tools, operator information and action-packed itineraries. Get started on your journey to becoming a Samoa Specialist today!

Industry News

  • Expression of Interest - Samoa Image Library Section 1

    The Samoa Tourism Authority is seeking a professional photographer to visually document the diverse and beautiful aspects of Samoa. The project aims to highlight Samoa’s stunning natural sites & lush landscapes, unique flora & fauna, and the safe, wellness haven through high-quality imagery.


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  • Expression of Interest - Samoa Image Library Section 2

    The Samoa Tourism Authority is seeking a professional photographer to visually document the diverse and beautiful aspects of Samoa. The project aims to highlight Samoa’s rich culture, traditional heritage, local Arts, music and celebrations, and local vibrant local cuisine through high-quality imagery.


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  • Discover Samoa App launched

    The Samoa Tourism Authority applauds the South Pacific Broadband Company on the successful launch of the Discover Samoa App - a new platform that provides visitors with immediate access to information about local businesses, including hotels, restaurants, and a wide range of hospitality services.


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  • Falealupo Beach Fales: new website to enhance guest experience

    STA is delighted to announce the launch of the newly designed website for Falealupo Beach Fales, showcasing the exceptional beauty of the beachfront accommodation. Located on the picturesque western coast of Savai’i, Falealupo Beach Fales offers a tranquil and authentic Samoan island experience.


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  • STA launche 2 landmark events

    Samoa Tourism Authority has successfully hosted two important events that promise to significantly enhance and shape the future of the tourism industry. In a collaborative effort with Pacific Australia Skills, the Authority successfully conducted the Training Needs Analysis Validation Workshop, bringing together stakeholders, development partners, government representatives, training institutions, and industry participants.


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  • Fugalei markets now opens 24 hours

    The Fugalei Market is now operating 24 hours a day, a significant development that has garnered strong support from the small business vendors. This move aims to provide the community with continuous access to shopping opportunities, fostering greater business and economic activities while better meeting the needs of the public.


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  • Samoa wins 'Most Promising Destination Award' in China

    In an exciting development for both travelers and the tourism industry, Samoa has been honored with the title of 2025 Most Promising Destination by 6Renyou Custom Travel. 6Renyou Custom Travel, also known as Beijing 6renyou International Travel Service Co., Ltd., stands at the forefront of premium custom travel in China.


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