Tanoa Tusitala Hotel has launched its Gastronomy Garden Tour to support sustainability, wellness, and authentic culinary experiences while reducing costs. At the core of this initiative, it showcases the diverse array of herbs, fruits, vegetables, and local produce cultivated on the hotel premises.

Samoa Tourism Authority has successfully hosted a series of consultations for both Upolu and Savaii, to support the Trip Carver Samoa Project, an initiative that will revitalise the tourism sector, specifically designed to support mid-sized and small operators.

Taumeasina Island Resort, an iconic luxury destination of Samoa and in the region, proudly celebrated its 10th anniversary this month, a milestone achieved. Since opening its doors a decade ago, the resort has not only elevated Samoa's luxury accommodation offerings but has also contributed considerably to the local tourism landscape.

Samoa kicked off an unforgettable celebration for the premiere of the much-anticipated Moana live movie, joining the world in a dazzling showcase of Pacific culture and talent. The film, featuring an exceptional lineup of Samoan and Pacific Islander cast members, boasts the star power of Dwayne Johnson and Catherine Lagaaia, both of whom proudly carry their Samoan roots.

Samoa Tourism Authority wish to congratulate the Samoa Conservation Society (SCS) for becoming a member of BirdLife International, as its 125th international member. The achievement is not just a milestone for the Society itself but also a significant moment for Samoa.

The Government has officially endorsed the name change from Teuila Festival to Measina Festival for the upcoming event scheduled for August 30th to September 5th, 2026, on the theme Celebrations of Arts and Culture. This rebranding aims to enhance the festival's appeal and broaden its reach beyond the tourism sector, making it a community-centric celebration that highlights the rich cultural heritage of Samoa.

The Poutasi Development Trust has successfully hosted its annual festival this year, dedicated to showcasing the rich Samoan culture and tradition through various forms of entertainment. The festival, aptly themed "Ne’i galo lau Aganu’u or Lest We Forget Our Culture," aimed to honor and preserve the unique heritage that defines Samoan entertainment.

We are pleased to share the arrivals update for June 2026, highlighting significant growth in visitor numbers and the positive impact on our local hospitality sector. In June, total arrivals reached an impressive 23,676, marking a substantial increase of 10.5% compared to May and a noteworthy 2.4% rise from June 2025...

Samoa proudly hosted the first leg of the Chasing Yesterday Runners; an extraordinary event aimed at becoming the world's first time-travel marathon challenge. The four runners from the United Kingdom, who are survivors of childhood alcohol abuse, participated in a world-first double marathon that crossed the International Date Line...

The 64th Independence Celebration of Samoa was a remarkable and vibrant event, drawing thousands of Samoans from overseas who returned home to participate in this historic occasion. This year marked a significant celebration with a full week dedicated to honoring Samoa’s rich history.