Welcome to Samoa's Specialist Site

Welcoming Travellers from 1st August 2022

Our trade site will help you learn how to sell Samoa like a superstar. With our borders opening up soon, brush up on your knowledge with self-learning tools, operator information and action-packed itineraries. Get started on your journey to becoming a Samoa Specialist today!

Industry News

  • Vacancy: Technical Marketing Specialist

    The Samoa Tourism Authority (STA) invites applications from suitably qualified and enthusiastic personnel for the position of 'Technical Marketing Specialist'.

  • Moemoana is the newly crowned Miss Pacific Islands 2024

    Samoa Tourism Authority Chairlady and Board of Directors, Management and Staff extend their congratulations to Moemoana Safa’ato’a Schwenke, the newly crowned Miss Pacific Islands 2024

  • Ma Tree, Coastal Walk, Robert Louis Stevenson Trail Launched

    Samoa Tourism Authority celebrates another milestone achieved with close partners after the successful completion of three projects launched earlier this month, the Ma Tree Walk located at O le Pupu Pu’e National Park in Togitogiga and the upgrade works for the Robert Louis Stevenson’s Trail at the Vailima Botanical Garden.

  • Samoa listed as one of the World's Most Beautiful Islands

    An article published by Showbiz Daily has featured Upolu Island as one of the most beautiful islands in the world. The article showcases over 30 islands from around the globe, including Upolu. It highlights the lush green environment surrounding one of the largest waterfalls on the island. Upolu is the second largest and most developed islands of Samoa.

  • Village Signs installed in villages ahead of CHOGM

    The recently launched Village Signage Fabrication Project to easily identify each village in Samoa has been installed. The installations of these newly upgraded villages signs began immediately after the project was launched earlier last month.

  • Mailelani body care shop promotes sustainable development

    Mailelani Body Care Shop has recently launched a refill service for all of its cosmetic offerings, which is part of the company's commitment to sustainable development. With this new initiative, customers can refill their body care products instead of purchasing new bottles. This approach not only saves money but also contributes to the preservation of Samoa's stunning natural environment.

  • Miss Samoa is ready for the Miss Pacific Islands

    Miss Samoa, Moemoana Safa’ato’a Schwenke will journey to Nauru to represent Samoa in the Miss Pacific Islands Pageant which will take place from the 28th of January until Saturday 3rd of February. The Pleasant Island, Nauru, will be the gracious host for the first time in Miss Pacific Islands history.

  • Village Signage Fabrication and Installation Project for Upolu and Savaii launched.

    The Samoa Tourism Authority (STA) has launched the Village Signage Fabrication and Installation Project as part of its efforts to enhance the appeal of Samoa as a tourist destination. The project is a crucial element in the preparations for the Commonwealth Heads of Government Meeting (CHOGM) scheduled to take place in October...

  • Fireworks to meet 2024

    The Samoa Tourism Authority is excited to announce its plans for a spectacular New Year's Eve countdown featuring fireworks displays on both main islands to welcome the arrival of 2024. For the second year running, the fireworks display will be held in two locations: Apia Harbor for Upolu and Siufaga Village for Savaii.