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Industry News

  • Saletoga Sands’ exciting developments

    Saletoga Sands Resort has been keeping busy during the lockdown. Owners Gavin and Lou Brightwell, along with a small team of staff have been doing the best they can to keep the resort in a positive position.


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  • STA welcomes new Minister of Tourism

    Samoa’s first ever female Prime Minister Honorable Fiame Naomi Mata’afa has been confirmed as the new Minister of Tourism. The confirmation was made by the Government Press Secretariat after the new government took office on Tuesday 27th July.


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  • Seasoned journalist joins STA team

    Experienced journalist Taimalelagi Tutuila Farao has joined the Samoa Tourism Authority team as Principal PR and Communications Officer.


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  • Google Optimisation Programme in final stages

    The programme which focuses on improving the quality of destination content, expanding the online reach of tourism businesses and enhancing the overall presentation of consumer-facing destination content across a number of Google’s platforms is in its final stages.


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  • Pastry training-series starts

    Cohort-1 consisting of 11 participants from various local restaurants, cafes and accommodation properties have completed the first 5-day pastry training with Australia Pacific Training Coalition (APTC). The six-series training aims to refresh, upskill and provide financial support for displaced employees who have been directly affected by the global pandemic of COVID-19.


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  • Samoa Tourism restarts digital advertising in Australia

    Samoa Tourism has reactivated its consumer digital advertising campaign in the Australian market on the back of positive developments. These include regional travel bubbles, the roll-out of the Covid-19 vaccine to the community and growth in travel intent and motivation among consumers.


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  • SIGFA successfully hosts game fishing tournament

    The Samoa International Game Fishing Association (SIGFA) successfully hosted its 24th Annual International Game Fishing Tournament last week.


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  • Savaii operators determined to get vaccinated

    The long journey from the far eastern end of the Big Island to Upolu was not a deterrent for three employees of Falealupo and Seeti Beach Fales who travelled in the early hours of the morning to receive their Covid-19 vaccine. Their willingness and the fact that they returned to Savaii that same day are to be commended.


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  • SAMOA RAMPS UP ROBUST TRAVEL-READY PREPARATIONS

    Neighbouring nation Samoa has been steadily ramping up their visitor-ready preparations to ensure a robust framework is tried, tested and ready-to-go, in anticipation of borders opening and welcoming tourists to the Island nation later this year.


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  • Moataa Eco-Tourism Project Launches

    The village of Moataa is in high spirits after the launch of its Mangrove Restoration Eco-Tourism Project which was developed through a partnership between the U.S and Samoa Governments.


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It won't be long now