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Industry News

  • Royal visit to the Samoa Tourism Cultural Village

    Samoa Tourism Authority is pleased to share that His Majesty King Charles and Her Majesty Queen Camilla graced the STA Cultural Village with their esteemed presence as part of their Royal Visit to Samoa for the Commonwealth Heads of Government (CHOGM) meeting. Their majesties were warmly welcomed by the vibrant community providing them with an immersive experience into the rich cultural heritage of Samoa.


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  • Information access redefined: Introducing our new Digital Kiosks

    The Samoa Tourism Authority (STA), in collaboration with the United Nations Development Programme (UNDP), is pleased to announce that digital kiosks are now available for better dissemination of information, a significant step forward in our mission to make travel more convenient and enjoyable for everyone who chooses to visit Samoa.


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  • Arrivals continue to drive growth for recovery

    The tourism sector has shown promising signs of recovery and growth both in terms of visitor numbers and financial earnings. The changes in market segmentation and geographical sources of visitors provide valuable insights for future strategic planning. The improved utilization of aviation capacity also bodes well for the sector’s operation efficiency.


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  • Regional terminal at Faleolo Airport opens

    The regional terminal at Faleolo International Airport has officially opened, just in time for Samoa to welcome delegates for the CHOGM meeting. This development is a significant step toward enhancing our international flight connectivity.


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  • Sheraton Samoa Beach Resort at Mulifanua officially re-opens following major renovations

    Samoa Tourism Authority wishes to congratulate Sheraton Samoa Beach Resort for its reopening after undergoing major renovations over the past months. The official opening was officiated by the Hon. Prime Minister Fiame Naomi Mata’afa, who congratulated Sheraton’s Board of Directors and Management for this milestone achieved, acknowledging its contribution...


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  • Staff Vacancies

    Samoa Tourism has exciting opportunities for passionate individuals to join its dynamic team! With the following positions available in various divisions, this is your chance to join our team and to contribute to promoting Samoa's stunning natural beauty and rich culture. Apply now and be part of Samoa’s tourism growth.


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  • RFP Public Relations Services - Australia and New Zealand

    STA is requesting proposals from reputable Public Relations and Communications Agencies for the period 1st December 2024 – 30th November 2026.


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